Benchmarks Set for Email Marketing Efforts 

By Bob West   There once was a day when direct mail represented a critical part of many (if not most) companies’ marketing efforts. Direct mail’s popularity has waned over the years for numerous reasons, chief among them being the value of email-based direct marketing.   We at Meister Media have witnessed the shift of dollars toward email efforts first hand – we’ll send approximately 50% more emails on behalf

Research Highlights the Key to Content Marketing Success

  By Bob West   I’m writing this post just hours after having one of the most exciting conversations about content marketing that I’ve ever had with a Meister Media client. While the content marketing train continues gathering steam throughout the consumer marketing world and even among B2B firms with significant budgets, most companies in our industries remain focused on traditional trade marketing tactics such as trade shows and catalogs.

The Key to Gaining Control Over Your Website

  by Bob West   Our custom digital work exploded in popularity throughout 2014 and took us in a number of directions to satisfy clients’ needs. One area clearly stood out in terms of what work clients are most interested in: website re-design / development.   Companies had a number of reasons for wanting to re-do their websites, but the need for easier posting of content drove most of their

Email Marketing: How Does it Work?

  By Bob West   I recently heard a presentation from noted content marketer Marcus Sheridan who summed up his corporate communications / marketing philosophy as, ‘They ask. You answer.’ He believes a company’s blog should strive to answer any and all questions its customers have about its products and services. To that end, here’s a blog post explaining how we at Meister Media help companies market via rented email

3 Marketing Takeaways from AgCatalyst

  by Bob West   For the last two years, the agency folks at Adfarm have produced a two-day conference called AgCatalyst. You don’t need to be an Adfarm client (or media company!) to attend — the event is open to anyone in ag marketing communications looking to advance their own marketing knowledge and efforts. Both years’ agenda have largely centered around the two hot topics in marketing: social media

Marketing Trends Heading into 2015

By Bob West Right about this time last year, I penned a blog post looking at the marketing trends we at Meister Media saw brewing, based on the questions clients were asking us during their 2014 planning. That turned out to be the most viewed post on the blog for the entire year, so.… Trends Heading into 2015.   Direct / Email-based marketing While we continue to see an increasing

The Poster Child for Content Marketing Speaks & Ag Marketers Should Listen

by Bob West   If you’re heard or read much about content marketing, you’ve likely heard the story of Marcus Sheridan and his pool company, River Pools & Spas, in Richmond, Va. Attendees at the 2014 AgCatalyst Conference produced by ad agency Adfarm got to hear the story first hand from Sheridan, himself, and it’s a story any marketer should hear. The Cliff Notes version: Sheridan’s company was doing fine

Need Proof Mobile Matters More than Ever? Here you go.

By Bob West Companies expressing concern or unhappiness with their own websites regularly focus on two key areas that need improvement: ease of updating, and an outdated design. Rarely do these companies note the third key area that will get more growers or retailers alike to visit their website and spend more time on it – mobile optimization. No one doubts the growth of mobile web browsing at this point,

Digital Marketing Trends Heading into 2015

By Bob West Right about this time last year, I penned a blog post looking at the trends we at Meister Media saw brewing, based on the questions clients were asking us during their 2014 planning. That turned out to be the most viewed post on the blog for the entire year, so.… Trends Heading into 2015.   Direct / Email-based marketing While we continue to see an increasing number

Digital Audiences Continue Growing in Ag

By Bob West Meister Media sold approximately 20% more enewsletter and website ads in the first half of 2014 than in the same period 2013, and this trend only will only continue as ag professionals rely more than ever on media enewsletters and websites for their information and marketers adjust their advertising plans accordingly. Audience growth never happens in a straight line or at the same speed in different industries,