5 Questions to Ask Yourself Regarding Your Website

by Bob West So, you’re thinking about developing a new website… The dramatic growth in use of the Internet by agricultural and ornamental grower audiences has spurred many marketers to re-evaluate their websites and take steps to improve them so their sites attract a bigger audience and provide a better experience for the growers who visit. Meister Media’s experience developing websites (see examples here) for our clients has helped us

Read this Before Buying Your Next Enewsletter Ad!

By Bob West If you’re like most marketers using enewsletter ads to reach your audience, you want those growers and retailers to click on your ads and visit your website, which is certainly a logical goal. That’s why we want to make sure you understand the click-through rates on different ad units and what they mean if you’re looking for click-through visits to your websites. Meister Media’s enewsletters stand out

Why A / B Testing Matters in Your Email Marketing

By Bob West We’ve written here before about the growing popularity of email marketing as more companies deliver their product messages and content directly to targeted growers’ in boxes. Sending more than 200 of these efforts a year for clients affords Meister Media the opportunity identify the best practices for achieving success, and we want to share details that helped us quantify one key learning – the keys to a

What Can the New York Times Teach You?

By Bob West The tremendous growth in web use by growers and retailers across the country has many ag companies getting serious about their own websites. As we talk to them about steps they can take to enhance their sites, they inevitably start discussions about the site’s appearance in the same place: the home page. The importance of a site’s homepage is commonly overstated, but consider the following metrics: Less

The Best Subject Line Length for Opens is …

By Bob West Email marketing is blowing up in ag circles as companies tap into growing web use among ag professionals and appreciate the cost effectiveness and immediate results to be gained from delivering a message right into a grower’s in box. And companies are learning what content engages their prospective customers most effectively and creates the most click-through activity to their website. (Click here for a Meister Interactive blog

6 Mobile Trends to Watch in Precision Agriculture

By Matt Hopkins One consistent trend from Meister Media’s research into our audience’s internet use of late has been the increasing adoption of mobile technology for work purposes. Perhaps no segment of ag benefits more from the ubiquitous power of mobile technology than precision agriculture. Complete mobility to be able to monitor, store and share information at anytime, anywhere in the world via a smartphone or tablet has taken precision

New Survey Finds Extensive Web Use Among Cotton Growers

By Bob West Among the many different agricultural audiences served by Meister Media, the cotton growers across the United States are the ones whose internet activity is least understood. Our Cotton Grower magazine set out to answer many of these questions with the 2014 Cotton Grower Internet Use Study, conducted in February 2014. The survey was conducted electronically, so the growers had to already have an email address to participate

Mobile Traffic Booms in Ag.

By Bob West So many marketers in specialty ag struggle with their websites. What content should be on there? How often should they be updated? How do you ensure they’re optimized for search? Well, the numbers from our Google Analytics data illustrate that marketers have one more question to add to the list: How do we ensure a quality experience for visitors on mobile devices? Mobile visits (phones and tablets)

Survey Highlights Fruit & Veg Grower Online Behavior

By Bob West When the Internet exploded in popularity and use more than a decade ago, business of all types embraced this new tool and the unmatched information it could provide them. Except for agriculture. For any number of reasons, they largely ignored the web and all of its benefits for a number of years. Slowly but surely, however, growers of all sorts have gotten online and come to view

The Online Press Room – 5 Keys to Building Yours Now

By Bob West So much of our blogging on this site focuses on how you as a marketer can (and should!) use assorted digital media options to reach potential customers. But one of our online editors recently noted that you can (and, again, should!) use your website to engage the relevant trade media that cover your industry. Too few companies have invested the time to build an online press room,