Tips for Email Marketing

By Bob West As an increasing number of companies use email marketing to deliver their message directly to growers’ and retailers’ in boxes, the competition for these prospects’ time and attention increases. The video below features the best practices we have identified from analyzing the 400+ email efforts Meister Media produced for clients in 2015. Watching this email will help you: Get a sense for how you can use email

Click-through Rates Remain Strong for Meister Media Clients in 2015

  By Bob West   Any marketer paying attention to digital media of late has heard the many discussions about the demise of digital display ads. In general, I have no reason to doubt the validity of those claims, but one key distinction must be made: most articles or blog posts focused on declining click-through rates focus on general, consumer-focused media. Meister Media’s experience with targeted, business-to-business (B2B) media remains

Email marketing is growing …. Because it can work so well!

By Bob West   Anyone with an email address knows that email marketing is more popular than ever, and that includes the specialty agriculture and horticulture markets served by Meister Media. We saw 30% growth in the number of clients renting email addresses from us in 2015, and before you dismiss the potential value of including direct email marketing in your 2016 efforts, take note of what made these company’s

3 Key Lessons Learned from the Growth in Email Marketing in 2015

By Bob West   Amid all of the talk about companies’ increased use of digital media for their marketing plans these days, one thing gets lost: the tremendous growth in the use of email direct marketing to replace or supplement tradition direct mail efforts.   The benefits of using email for direct marketing are obvious: The availability of metrics helps marketers measure an effort’s effectiveness and understand which messages engage

Media Use of Fruit & Vegetable Growers Revealed

  By Bob West   If you sell to fruit and vegetable growers …. Do you know which media sources fruit and vegetable growers think are most useful when it comes to learning about new products? Where do these growers look for answers when they’re researching a potential product purchase? And when these growers go online, what sort of information are they seeking most often? The team at American Fruit

Mobile Use Keeps Climbing — What Are You Doing About It?

By Bob West   When I’ve provided previous updates on the use of mobile technology by our specialty agriculture audiences, the reason for doing so was to alert our clients about a burgeoning trend … which makes me wonder if these updates are even necessary at this point? Do marketers still wonder about whether these growers and retailers use smartphones and tablets for work? I certainly hope not because the

New Research Identifies Primary Goal of Content Marketing & Keys to Success

  By Bob West We’ve talked about the concept of content marketing a number of times in this blog, and we’re going to do so again here today because it’s a concept offering real value to marketers, especially those in the specialty ag marketers served by Meister Media. The Content Marketing Institute and MarketingProfs just released the sixth edition of their annual B2B Content Marketing Benchmark, Budgets and Trends survey,

Flashgeddon: Google and FireFox seek to put an end to Flash

Google is taking a huge step in its attempt to kill Flash for good, and this matters to any company using Flash in the website ads it runs. Google’s Chrome browser, which is the leading browser for nearly all of Meister Media’s brand websites (which means its probably also how your customers view your website), will no longer autoplay Flash ads. Instead, these ads will show a play button (see image below). The

The How & Why of Webinars

By Bob West   Marketers’ increased use of digital media in the agriculture and specialty horticulture markets has primarily taken two forms: enewsletter and website advertising. Quite frankly, I have been surprised that one digital platform hasn’t been more readily embraced in these markets: webinars. So, the purpose of this post is to share the details on everything involved in a webinar while also exploring the value of producing one.

Lessons from the Top-Performing Ad Units of 2015

By Bob West   I recently came across a blog post promising “10 unbelievable stats about website advertising.” The basic point of the post was that online audiences are so conditioned to ignore ads and ad click-through rates having fallen so low that website advertising has lost its value. This is largely true, if you’re advertising on websites with huge consumer audiences, you’re not producing good creative, and, most importantly,