By Michael Deluca From MarketingCharts.com, comes the intelligence that most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already. Marketing analysis firm ThinkVine originally fielded the survey of some 200 senior-level marketers in April 2014. It discovered that digital has already surpassed traditional media in spending for one-quarter of respondents. An additional 31% believe their digital marketing spend
By Charlie Craine Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website? The answer is simple: Search. (And, despite what the folks at Yahoo! would have you believe, that generally means Google.) So, back to the original question … how do people find your website? What specific terms are they entering into that empty space on Google that
By Bob West When enewsletters and websites debuted, this new form of advertising was all about the click and getting prospective customers to the advertiser’s website. This thinking has shifted quite a bit in recent years with marketers emphasizing digital advertising’s brand-building value more than anything. But the click still carries value. That’s why we just analyzed the performance of more than 3,000 enewsletter and website ads placed
By Bob West Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty of examples of product introduction videos, educational videos and testimonial videos to accomplish these goals, but many customers want something even simpler. So, we challenged two of our digital developers to create an infographic video – all text, no on-camera
By Bob West Before I get into the guts of this blog post, let me ask you a question: Would you ever set up a tradeshow booth that really only appealed to people walking in one particular direction down the aisle? Please keep that question in mind as we consider the increasing importance of mobile web traffic … As you likely know, mobile web traffic continues climbing.
By Bob West Turning the calendar from one year to the next presents an obvious opportunity for reviewing key business metrics. One such group of metrics would be those from your website. A look through the key Google Analytics data on our family of eight specialty agriculture websites tells a very exciting story, including the following key takeaways for marketers looking to reach these businesses: Online ag
By Bob West There once was a day when direct mail represented a critical part of many (if not most) companies’ marketing efforts. Direct mail’s popularity has waned over the years for numerous reasons, chief among them being the value of email-based direct marketing. We at Meister Media have witnessed the shift of dollars toward email efforts first hand – we’ll send approximately 50% more emails on behalf
By Bob West I’m writing this post just hours after having one of the most exciting conversations about content marketing that I’ve ever had with a Meister Media client. While the content marketing train continues gathering steam throughout the consumer marketing world and even among B2B firms with significant budgets, most companies in our industries remain focused on traditional trade marketing tactics such as trade shows and catalogs.
by Bob West Our custom digital work exploded in popularity throughout 2014 and took us in a number of directions to satisfy clients’ needs. One area clearly stood out in terms of what work clients are most interested in: website re-design / development. Companies had a number of reasons for wanting to re-do their websites, but the need for easier posting of content drove most of their
By Bob West I recently heard a presentation from noted content marketer Marcus Sheridan who summed up his corporate communications / marketing philosophy as, ‘They ask. You answer.’ He believes a company’s blog should strive to answer any and all questions its customers have about its products and services. To that end, here’s a blog post explaining how we at Meister Media help companies market via rented email