First Half of 2015 Sees Huge Mobile Jump for Ag

  By Bob West Two topics have dominated headlines for digital marketers in 2015: native advertising and mobile. We’ll share our thoughts on native in another post soon, but focus on mobile today. We’ve written quite a bit about this topic in the last year or so (here’s one good post), but key metrics pulled after the second quarter of 2015 warrant attention. In short, mobile traffic to Meister Media’s

Why you should be using Google Analytics (otherwise, why bother having a website?)

By Charlie Craine   If you have a Google Analytics account and (at least) occasionally use it to check what people are doing on your website then this article isn’t necessarily for you. We’ll have a follow-up article on what you should be doing to get the most out of Google Analytics soon, but this article is for those of you without a Google Analytics account or who never check

Email? Video? Websites? They’re all about the mobile.

  By Bob West   The end of the first quarter brought a flood of digital media analysis reports to my in box, and they came from different people throughout our organization. One of our publishers sent me a “Global Video Index” report summarizing trends from 2014. A member of our marketing department sent me an email service provider’s “Q4 2014 Recap” report. Meanwhile, our own digital analytics guy has

9 Hot Email Marketing Tips

Email marketing is more popular than ever as companies see the value of delivering their marketing message directly to the in-boxes of a targeted list of prospective customers. In this video, we share tips and recommendations to help you improve your own email marketing efforts, including: How companies are succeeding with email marketing; Tips for writing effective subject lines; and A look at top-performing creative.

Google Announces SEO Penalties for Non-Mobile Sites

  By Bob West We’ve talked at multiple times in the blog about the importance or value of having a mobile-optimized website. The folks at Google feel so strongly about this issue that they’ve taken a rare step of announcing specifics of upcoming changes to their algorithm. Effective April 21, mobile-optimized sites receive additional credit in the search giant’s rankings. While this is certainly good news for companies who have

Web hosting: What should I do?

Before I even start with tech speak, consider this: If you had a million dollars would you put it under you mattress and guard it yourself every day? Or would you put it in a bank? We build a lot of websites for our clients, which means website hosting is critical to making those great new websites run well and on the platform we use, WordPress. Clients often have a

Most Marketers Believe Digital Spend Will Soon Overtake Traditional Media

  By Michael Deluca   From MarketingCharts.com, comes the intelligence that most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already. Marketing analysis firm ThinkVine originally fielded the survey of some 200 senior-level marketers in April 2014. It discovered that digital has already surpassed traditional media in spending for one-quarter of respondents. An additional 31% believe their digital marketing spend

What a Google Search Term Analysis Can Tell You

  By Charlie Craine   Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website?   The answer is simple: Search. (And, despite what the folks at Yahoo! would have you believe, that generally means Google.) So, back to the original question … how do people find your website? What specific terms are they entering into that empty space on Google that

New Benchmark Click-through Rates Spotlight Top-Performing Ad Units

By Bob West   When enewsletters and websites debuted, this new form of advertising was all about the click and getting prospective customers to the advertiser’s website. This thinking has shifted quite a bit in recent years with marketers emphasizing digital advertising’s brand-building value more than anything.   But the click still carries value. That’s why we just analyzed the performance of more than 3,000 enewsletter and website ads placed

Infographic Videos: A Great Tool for Promoting Your Company or Product

  By Bob West   Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty of examples of product introduction videos, educational videos and testimonial videos to accomplish these goals, but many customers want something even simpler. So, we challenged two of our digital developers to create an infographic video all text, no on-camera work