Mobile Traffic on the Move

By Bob West

It’s not the most common question we’re asked about our websites, but marketers certainly are increasingly interested in knowing how much traffic to the various Meister Media websites comes via mobile devices. So, here are the numbers from Google Analytics:

 

2011

2012

Site

# of Mobile Visits

% of Overall Traffic

Pages / Mobile Visit

# of Mobile Visits

% of Overall Traffic

Pages / Mobile Visit

GreenhouseGrower.com

26,142

5.5%

1.60

52,561

11.9%

1.55

TodaysGardenCenter.com

13,706

6.2%

1.68

25,481

12.7%

1.71

GrowingProduce.com

8,442

6.6%

1.49

38,437

13.7%

1.57

Hortalizas.com

12,376

2.3%

1.95

30,727

5.9%

2.42

CropLife.com

8,859

6.1%

1.44

35,790

16.4%

1.60

PrecisionAg.com

5,055

6.8%

1.63

12,166

13.9%

1.65

Cotton24/7.com

12,208

8.0%

1.69

19,914

16.6%

1.97

FarmChemicalsInternational.com

4,855

2.8%

1.82

11,888

6.5%

1.92

             

TOTAL

91,643

5.60%

1.66

226,964

12.80%

1.80

 Overall, the number of visits on a mobile device jumped nearly 150% from 2011 to 2012 with nearly all of our core sites seeing their mobile visits more than double.

A key point to note is that this definition of ‘mobile devices’ includes tablets (iPads, Nooks, Kindles, etc.) as well as phones. The explosion of tablets with their larger screens onto the market likely contributes to the overall mobile traffic growth and is clearly responsible for growth in the average pages per visit metric.

Furthermore, an in-depth look at the mobile devices our audiences use to access our sites illustrates the popularity of Apple and its products. The iPad and iPhone are the two most commonly used devices on every one of our sites and typically account for at least 70% of the mobile visits.

With the mobile traffic showing such growth and likely to continue increasing, Meister Media will begin offering mobile-only advertising options to interested clients in the first quarter of 2013.

For more information on mobile advertising options in these markets, please get in touch with your Meister Media sales rep or contact our Director of Interactive Sales, Bob West, at bwwest@meistermedia.com or 440-602-9129.

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