All posts by Bob West

Research Highlights Value of Content Marketing & Keys to Success

By Bob West Content marketing is not a concept that is going away. The philosophy was originally adopted by large-scale, progressive-thinking consumer marketers and then became popular with enterprise marketers in the business-to-business realm. The question for agricultural marketers is whether or not they’re willing to re-think their traditional marketing tactics in favor of this new approach that emphasizes creating long-term engagement through educational information rather than the traditional product-focused

Are Ad Blockers the End of Online Advertising?

  By Bob West A co-worker who decided I needed something else to worry about sent me the latest eMarketer research into ad blocker use, and you can see their six key charts here. The headline news from the data is that ad blocker use is projected to grow 24% in 2017, thereby pushing the number of U.S. ad blocker users north of 86 million. There’s no two ways about

Mobile Audience Continues Growing, but Growth Clearly Slows in 2017

By Bob West The shift to mobile is a topic that never leaves marketers’ minds. (At least, it shouldn’t!) We monitor the trend vigilantly at Meister Media to ensure we’re serving content to our audiences in the best way to help them consume it as easily as possible, which means serving them content for their device (or deviceS) of choice. We review how much traffic to our websites occurs on

Direct Email Marketing Continues Engaging Our Audiences

By Bob West   One key tactic often gets ignored among the many conversations about the rising popularity of digital marketing – direct email marketing. While we have seen an undeniable rise in the number of companies marketing via our enewsletters and websites, we have also seen a similar rise in the number of clients renting email addresses from us to incorporate email marketing into their direct efforts. In fact,

Apple and Google Take Aim at Display Ads?

By Bob West We have talked previously on this blog about benefits of native advertising and why marketers should note this fairly new marketing approach. Here’s yet another reason for you to explore how native advertising can help your marketing plan: Apple and Google are starting to declare war on the traditional display ads marketers have long used for online visibility. According to media consulting company Outsell, “Google will soon

3 Things to Know Before Accepting Our Proposal

  By Bob West   Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, content, etc.), but some recent experiences have convinced me to share a couple of thoughts that I can really only call warnings for potential customers. (And I think these warnings hold true whether you hire Meister Interactive for

2016 CTRs Beat B2B Standards

2016 Benchmark ad click-through rates   By Bob West As if media companies didn’t have enough to worry about these days, 2016 presented a range of new concerns, many of which centered on the digital side of the business. Chief among these was the growing sentiment that click-through rates for traditional display ads were dropping as online audiences simply weren’t clicking on the leaderboards and medium rectangles like they used

Native Ads – What’s all the buzz about?

By Bob West Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and now marketers in specialty horticulture and agriculture need to familiarize themselves with the concept as native advertising becomes the latest marketing concept to flow from large-scale consumer media into more targeted, business-to-business marketing. This blog post will take a look at three key questions around the topic of native

Latest Research Highlights Key to Content Marketing Success

  By Bob West   Marketers’ use of content marketing tactics continues creeping into our niche world of agricultural and horticultural media, but most of our clients continue missing out on the benefits of this engaging approach to marketing. The newest benchmarking research from the Content Marketing Institute offers extensive insights into the strategies and tactics employed by B2B content marketers across the country and offers keys on which to

My 4 Content Marketing World Takeaways

By Bob West I’ve espoused the benefits of content marketing in this blog many times over the past few years, so you can imagine my excitement to attend Content Marketing World 2016, the premier global event for content marketers. The event clearly caters to much larger businesses than the typical Meister Media client, but the extraordinary number and variety of educational sessions offers thought-provoking ideas to advance your marketing efforts,