All posts by Bob West

Mark Twain & Ads on our Websites Have Something in Common

By Bob West “The reports of my death are greatly exaggerated.” Mark Twain is known for that quote, but I feel like online display ads could make the same claim. Meister Media delivered more than 30 million ad impressions for 205 clients across seven different websites in 2017, and guess what those ads did? They offered considerable brand-building exposure while also delivering nearly 70,000 click-through visits to clients’ websites. The

Quality Tops Quantity, Bloggers Say

By Bob West New research from Orbit Media may hold some good news for all of the would-be bloggers amongst you looking to strengthen your company’s website with an informative blog: Bloggers are consciously producing fewer posts. However, before you think, ‘That’s great. Keeping our blog updated will be easier than ever!’, note that a key reason for fewer posts is that bloggers note they’re spending more time on each

2017 Metrics Show Email Marketing More Challenging & More Popular Than Ever

  By Bob West   Everybody who has an email address knows that companies send more emails than ever before. Marketers clearly appreciate how cost effective email marketing can be and the results that email marketing can deliver.   These trends are certainly true in agricultural marketing, too. At Meister Media, we use the term ‘edirect’ for our email list rental and delivery service, and we sent 7% more edirects

Digital Marketing Lessons from 2017 & Predictions for 2018

  By Bob West   Well, ‘tis the season for looking back and looking forward, so who am I to not take part? Here’s a quick look at three key takeaways I have for digital marketers after 2017 as well as some thoughts as to what 2018 may hold.   The Takeaways Digital media is just media now. For years, we’ve differentiated between digital and print audiences when talking about

Research Highlights Value of Content Marketing & Keys to Success

By Bob West Content marketing is not a concept that is going away. The philosophy was originally adopted by large-scale, progressive-thinking consumer marketers and then became popular with enterprise marketers in the business-to-business realm. The question for agricultural marketers is whether or not they’re willing to re-think their traditional marketing tactics in favor of this new approach that emphasizes creating long-term engagement through educational information rather than the traditional product-focused

Are Ad Blockers the End of Online Advertising?

  By Bob West A co-worker who decided I needed something else to worry about sent me the latest eMarketer research into ad blocker use, and you can see their six key charts here. The headline news from the data is that ad blocker use is projected to grow 24% in 2017, thereby pushing the number of U.S. ad blocker users north of 86 million. There’s no two ways about

Mobile Audience Continues Growing, but Growth Clearly Slows in 2017

By Bob West The shift to mobile is a topic that never leaves marketers’ minds. (At least, it shouldn’t!) We monitor the trend vigilantly at Meister Media to ensure we’re serving content to our audiences in the best way to help them consume it as easily as possible, which means serving them content for their device (or deviceS) of choice. We review how much traffic to our websites occurs on

Direct Email Marketing Continues Engaging Our Audiences

By Bob West   One key tactic often gets ignored among the many conversations about the rising popularity of digital marketing – direct email marketing. While we have seen an undeniable rise in the number of companies marketing via our enewsletters and websites, we have also seen a similar rise in the number of clients renting email addresses from us to incorporate email marketing into their direct efforts. In fact,

Apple and Google Take Aim at Display Ads?

By Bob West We have talked previously on this blog about benefits of native advertising and why marketers should note this fairly new marketing approach. Here’s yet another reason for you to explore how native advertising can help your marketing plan: Apple and Google are starting to declare war on the traditional display ads marketers have long used for online visibility. According to media consulting company Outsell, “Google will soon

3 Things to Know Before Accepting Our Proposal

  By Bob West   Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, content, etc.), but some recent experiences have convinced me to share a couple of thoughts that I can really only call warnings for potential customers. (And I think these warnings hold true whether you hire Meister Interactive for