All posts by Jim Sulecki

Meister Media Launches Meister Interactive: New Custom Digital Marketing Services Division

Meister Media Worldwide has announced the full market launch of Meister Interactive, a new company division offering custom digital marketing service based in the company’s headquarters in Willoughby. Answering a call from many of Meister Media’s advertising partners for assistance with digital strategies and implementation, Meister Interactive is built to respond to projects both big and small, from the beginning to the end of online marketing campaigns. The division’s services

White Paper: “10 Digital Trends Marketers Need to Know”

It’s that time of year again. As spring blooms fade into the heat of the summer, marketers begin laying the seed for next year’s marketing plan. And among the first questions we tend to hear is: What’s new in online media? We’re happy to oblige. Calling on our own experiences with Meister Media’s online brands and Meister Interactive clients, and culling the best from our media peers and from the

8 Ways to Make Video Jump Off the Screen

Online video used to be viewed as a plaything of younger people with too much disposable time. No more. Not only is video now a major enterprise for print media as well as TV media, it’s now the fastest-growing form of online advertising and marketing. Video can be the optimal medium for explaining a product or service in a fast and hard-hitting way. And research has found that older online

eMail: 7 Steps to Building Your Business

Social media is coming on strong, but email still remains the best way to “reach out and touch” current and prospective customers and pull them back to your website. Here are seven steps and tips. Build the list. Collect and store in a spreadsheet every email you can collect — from tradeshow card drops to leads your sales force generates to inbound technical inquiries to trade association membership lists. Even