All posts by Robin Siktberg

What is Content Marketing and Why Should I Do It?

Communication has always been a two-way street, but when it comes to companies and their customers, the direction of traffic has changed. Gone are the days when you had sole responsibility for finding new customers, using advertising, print catalogs, direct mail and cold calls. Customers now have the Internet at their disposal and are actively using it to search for the information and products they want. And when they come

Five Reasons To Try Social Media

To Tweet? Or not to Tweet? That is the question on the minds of many agricultural and horticultural business owners as social media — not only Twitter but also Facebook, YouTube and the newest member of the group, Google+ — become ever-more ubiquitous in everyday life. Most likely, you would be hard pressed to name more than a handful of people you know who are not engaged in some form