Case Study Title: Agro Culture Liquid Fertilizer | Website
Markets Served: row crop | fruit vegetable citrus
Brands: CropLife | American Vegetable Grower
Client’s needs & goals:
Agro Culture Liquid Fertilizer (ACLF) is a leading supplier of liquid nutrients to specialty agriculture. The company’s commitment to quality products starts with an extensive commitment to research. With nearly 100 different field studies conducted across a 500+ acre farm annually, ACLF produces a wealth of insightful content to share with growers, dealers and retailers.
The challenge lay in effectively sharing this information with customers and prospective customers alike.
Role of Meister Interactive:
Initially, Meister Interactive’s role focused on distilling the annual research study produced by Agro Culture’s technical experts into a series of articles and video podcasts that presented the research findings clearly for growers. These articles and podcasts would live on AgroLiquid.com and be promoted to a wide range of targeted growers through a custom enewsletter produced by Meister Interactive.
As the company’s web traffic grew and growers clearly engaged with the new content, the company contracted with Meister Interactive for a new website with much better search engine optimization, mobile friendly construction, and an easy-to-use content management system that would enable ACLF personnel to easily post content.
Agro Culture enjoyed a tremendous year in 2013, and this included record number of visitors and page views on its website. Each piece of new, quality content gave the company a new asset to use to engage customers and prospects, whether that engagement happen through enewsletter ads, the company’s new enewsletter or on the company’s website.
Links to Project Examples:
New website: http://www.agroliquid.com
Custom enewsletter: Click to view newsletter.Go to Project