Case Study Title: AgroCulture Liquid Fertilizers | Custom ENewsletter
Markets Served: fruits, vegetables, ag retail
Brands: Crop Life, American Fruit Grower/Western Fruit Grower
Client’s needs & goals:
AgroCulture Liquid Fertilizers is committed to backing up its products with proven results. The company wanted a vehicle for leveraging its investment in the research in a way that would provide brand visibility while simultaneously educating prospective clients across multiple target markets.
AgroLiquid research team produces an extensive annual research report that is full of statistics, tables and graphs from field trials. The company wanted to make this information more readily available and more widely read for current customers and potential clients.
Role of Meister Interactive:
The Meister Interactive team reviewed AgroLiquid’s most recent annual research reports and worked with the company to develop an editorial calendar of topics that would interest growers and deliver the company’s key messages.
Meister’s custom content editor wrote 18 different articles and 15 video scripts for the company. Meister’s video department turned the scripts into finished videos and posted all of the content to AgroLiquid’s website.
Finally, Meister developed a custom enewsletter template to disseminate this content over a six-month-long period, and built the company a targeted email list of fruit and vegetable growers along with agricultural retailers and sent them the enewsletters.
Enewsletter and online ads in Crop Life and American Fruit Grower promoted the content on AgroLiquid’s website further and generated web traffic.
The project has offered numerous benefits to AgroLiquid. The promotional efforts have generated hundreds of thousands of awareness-building impressions for the company. Traffic to the company’s website is up at least 15% since the program began, and they’ve been able to reach a much broader audience with their message.
Lastly, the company has added a considerable amount of new, professionally produced content to its website in the form of the stories and videos.
Approximate Budget: $3,500 – $8,500 per month
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