Skills: Custom Content, Web Design

FAFMC Website

Florida Agricultural Financial Management Conference (FAFMC) Website Screen CaptureMarkets Served: Fruit, vegetable, and citrus.

Brands: Florida Grower

Client’s needs & goals:
The Florida Agricultural Financial Management Conference (FAFMC) is a two-year-old event designed to help agricultural professionals of all types with the business side of the business – budgeting, banking, succession planning, marketing, etc. The event organizers needed to develop a permanent online home for the event so that they could promote it 12 months a year while using it as a primary information source for attendees and sponsors in the day leading up to the event.

Role of Meister Interactive:
The organizers contracted with Meister Interactive for everything related to creating this website, including:

  • Creating the site design from a structural standpoint;
  • Developing the site’s graphic template (as well as the event’s logo);
  • Writing content for the site;
  • Setting up the necessary back-end plug-ins to enable attendees to securely register and pay for their attendance while collecting this registration information in a database for event organizers; and
  • Building the site itself.

In addition, Meister Interactive developed and executed a full marketing plan to promote the event, including industry enewsletter ads, press releases and email blasts.

The Result:
Event organizers benefitted from professionally produced and delivered marketing campaigns that drive an interested audience back to a information-rich online home for the event. In addition, they have maintained the site throughout the year to the website into a year-round communications home builds the event’s brand and boosts industry awareness.

Approximate Budget:
$20,000

Links to Project Examples:
FAFMC Website: http://www.fafmc.org/

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