Project Date: March 12, 2012 Skills: Video

Fine Americas

Case Study Title: Fine Americas | Custom Videos

Markets Served: greenhouse

Brands: Greenhouse Grower

Client’s needs & goals:
Fine Americas produces plant growth regulators for fruit and flower production. The company regularly works with respected third-party researchers for product testing, and it wanted to develop a tool for incorporating these experts into its education of prospective customers.

Role of Meister Interactive:
Meister Interactive produced three custom videos for Fine Americas. Each video featured a different researcher sharing the results of their product testing. Meister’s project manager collected PowerPoint presentations from each of the researchers and then coordinated recording their audio for the videos.

Meister’s video department then packaged the audio with PowerPoint presentations to produce the series of three- to four-minute-long videos.

In order to get the videos seen, the project included hosting the videos on GreenhouseGrower.com and Fine America’s sponsorship of the plant growth regulator video channel on the website. In addition, a series of ads featuring the different videos ran in Greenhouse Grower’s enewsletter through the production season.

Fine Americas also received copies of the finished videos for posting to its own website, playing in trade show booths, etc.

The Result:
Fine Americas developed an innovative communications product that lets forward-thinking growers hear third-party experts discuss the strengths of the company’s products.

Fine Americas also strengthened its own website by developing a series of videos, which also provide the foundation for further video content build out in the future.

Approximate Budget: $5,000 – $10,000

Links to Project Examples:
http://www.greenhousegrower.com/video/c:94/pgrs/1520/

http://www.greenhousegrower.com/video/c:94/pgrs/1585/

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