Project Date: May 01, 2013 Skills: Video

Growth Products – Custom Video

Case Study Title: Growth Products | Custom Video

Markets Served: vegetable and greenhouse

Brands: American Vegetable Grower | Greenhouse Grower

Client’s needs & goals:
Growth Products produces a range of insect and disease control and plant nutrition products for various agricultural markets. The company wanted to produce an information video for Companion, one of its biological fungicide, and had gotten so far as to produce a script and storyboard for the video.

The company needed helped turning the script and storyboard into a polished video and then building a suitable online home where the video could be hosted alongside additional information about the company’s products.

Role of Meister Interactive:
Meister Interactive produced the finished video by collecting the necessary images to illustrate it and recording the voiceover from the script.

Upon finalizing the video, we built a dedicated landing page on the GrowingProduce.com website (complete with exclusive ad visibility for Growth Products) and wrote the general product information to further promote the company to the video audience.

The video was promoted through a series of ads that ran in various Meister Media enewsletters throughout the summer.

A digital copy of the finished video was supplied to Growth Products for use in trade show booths and by the company’s sales reps as they meet with customers and business partners.

The Result:
Growth Products developed a professional marketing tool that helps its sales team effectively communicate important points about a key product while also providing itself with a new vehicle for delivering extensive product information to tech-savvy growers of a range of crops.

Approximate Budget: $5,000 – $7,500

Final Video: