Project Date: April 02, 2013 Skills: Video

S&S Packaging

Case Study Title: Flower Forwarder/S & S Packaging | Videos

Markets Served: greenhouse

Brands: Greenhouse Grower

Client’s needs & goals:
S & S Packaging manufactures the Flower Forwarder, a one-way, recyclable plant shipper for greenhouses and retail stores. The company wanted to use video to help prospective customers see the product’s value. In addition, the company wanted to produce a video that would walk customers through the process for assembling the Flower Forwarder.

Role of Meister Interactive:
S & S Packaging knew that it wanted to use video to accomplish its goal, but it did not know how to do so. Meister’s video and editorial team conceptualized the outline for the sales and marketing video, wrote the script, shot video footage and still photos on location, and then produced the finished video itself.

No script was needed for the product assembly video, so Meister’s video team simply filmed the assembly of the unit, edited and produced the video.

A series of enewsletter ads in Greenhouse Grower’s weekly enewsletter generated exposure for the company and views on the video.

The Result:
S & S Packaging sells a product whose key features are visual, and now it has an informative video for use online, in trade shows booths, and by sales representatives.

In addition, the promotional efforts included in the program generated thousands of awareness-building impressions for the company and got growers and garden centers to watch the video.

Approximate Budget: $5,000 – $10,000

Links to Project Examples:
http://www.greenhousegrower.com/video/c:97/pots-trays/1596/

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